Addressing strategic misrepresentation to transform data-designed projects
Transformative success rates: Imagining successful data designed projects. A round table evening held in London on Monday 22 May 2023, uncovering effective governance, strategic misrepresentation, and positive change.
Programme and project success rates are doggedly low. Transformative improvement is possible with data enabled investment decisions. This event sought to identify methods and tools to prevent the seldom discussed topic of strategic misrepresentation (some would call it lying).
According to Oxford Global Projects, in collaboration with Oxford University, around 48% of programmes and projects deliver to cost, 7.5% to time and cost, with only 0.5% delivering to time, cost and benefits.
This was the second event in the series “Effective governance, unlocking data and project success”, and explored how Nobel Prize winning economics theory has evolved into governance enabled project data analytics, imagining a world where we have data designed and enabled projects, using the historical data to inform investment decisions. A round table format enabled the panellists to address this seldom discussed but incredibly important question. The question of how to prevent people from mis-representing data in order to achieve their own purpose, how to prevent people from lying.
Strategic misrepresentation is something we all need to mitigate, particularly in a world with data designed and enabled projects, striving to improve project success rates.
This was a joint event between the APM Governance and APM Enabling Change Specific Interest Groups, supported by the APM London Branch.
The event and series support the project data analytics taskforce principle that 'all projects are data designed and data enabled'. Attendees benefited from:
- Conceptualising the problem with project success
- Understanding key solutions, for example reference class forecasting
- Helpful develop insights as to the solutions we can deploy to mitigate strategic misrepresentation
- Discussion and networking with peers on this topic.
Attendees developed their understanding of cause to project failure, “outside view” planning and contribute to the discussion on how effective governance can enable organisations to better utilise data and enable successful projects.
[edit] Panellist members
[edit] Mark Vincent, Director, Applied Change
With 25 years’ experience delivering large and fast paced business change, Mark and his company Applied Change are pioneering ways to help business leaders implement the changes that matter to them more quickly, more easily and with less stress.
[edit] Jonathan Daley, Programme Director, Great Western and Wessex, Department for Transport (DfT)
Jonathan Daley is a Chartered Project Professional who oversees a portfolio of rail enhancement projects within the Department for Transport. He has over 20 years’ experience of leading and delivering major projects in the transport and health sectors.
Jonathan is a member of the APM Governance Specific Interest Group and leading in the Strategic Misrepresentation workgroup which aims to shift the profession towards de-biased investment decisions.
[edit] Martin Samphire, owner of the 3pmxl Ltd
Martin is a committee member and former APM Governance SIG Chair. He has authored or co-authored guidelines for Governance of Project Management, including 'Directing Change', 'Governance of Multi-owned Projects', 'Sponsoring Change' and ‘Directing Agile Change’. He authored chapter 19 on Governance in the 2nd Edition of the Gower Programme Management Handbook (2016). He is also a member of a voluntary group, the P3M Data Club.
With over 30 years’ experience, Martin is the owner of the 3pmxl Ltd consultancy. He is also an Associate Director of Deepteam, a consultancy that helps customers improve their achievement of strategic goals through Business Integrated Governance (BIG).
[edit] Emma-Ruth Arnaz-Pemberton, Fellow of the Association for Project Management, member of PMI UK and Spain Chapters, and an Axelos P3M3 Assessor
Emma is a PMO, Project, Programme and Portfolio specialist with extensive experience in the change management industry and a particular focus on collaboration, reminding us that we should be human first and change champions second. She is involved extensively with a number of organisations; notably the Association for Project Management, Project Management Institute, Project Management Without Borders, Project Managers Against Poverty, and PM4Change. Emma-Ruth organises Wellingtone’s two flagship annual events; the FuturePMO conference and Project Management Day of Service.
[edit] Host
[edit] Greg Krawczyk, Strategic PMO Manager with Age UK
Outside of his day job as a Strategic PMO Manager for Age UK, Greg is a volunteer with the APM’s Governance Specific Interest Group (SIG). Greg has a passion for project success and recognises governance as an enabler to data designed projects, a transformative solution.
The article appears on the APM news and blog site as "Unlocking project success: Addressing strategic misrepresentation to transform data-designed projects" dated May 22, 2023.
--Association for Project Management
[edit] Related articles on Designing Buildings
- 5 steps for a healthy data culture in construction.
- Application Programming Interfaces (APIs).
- Artificial intelligence.
- Big data for buildings.
- Cyber threats to building automation and control systems.
- Data analytics.
- Internet of things.
- Making the most of big data.
- National Digital Twin sounds exciting but we must do the hard stuff.
- Open data.
- Open data - how can it aid the development of the construction industry?
- RenewIT tool.
- Servitisation, smart systems and connectivity of instrumentation.
- Smart technology.
- TenderSpace.
- The readiness of UK companies to adopt new digital technologies.
Featured articles and news
A case study and a warning to would-be developers
Creating four dwellings... after half a century of doing this job, why, oh why, is it so difficult?
Reform of the fire engineering profession
Fire Engineers Advisory Panel: Authoritative Statement, reactions and next steps.
Restoration and renewal of the Palace of Westminster
A complex project of cultural significance from full decant to EMI, opportunities and a potential a way forward.
Apprenticeships and the responsibility we share
Perspectives from the CIOB President as National Apprentice Week comes to a close.
The first line of defence against rain, wind and snow.
Building Safety recap January, 2026
What we missed at the end of last year, and at the start of this...
National Apprenticeship Week 2026, 9-15 Feb
Shining a light on the positive impacts for businesses, their apprentices and the wider economy alike.
Applications and benefits of acoustic flooring
From commercial to retail.
From solid to sprung and ribbed to raised.
Strengthening industry collaboration in Hong Kong
Hong Kong Institute of Construction and The Chartered Institute of Building sign Memorandum of Understanding.
A detailed description from the experts at Cornish Lime.
IHBC planning for growth with corporate plan development
Grow with the Institute by volunteering and CP25 consultation.
Connecting ambition and action for designers and specifiers.
Electrical skills gap deepens as apprenticeship starts fall despite surging demand says ECA.
Built environment bodies deepen joint action on EDI
B.E.Inclusive initiative agree next phase of joint equity, diversity and inclusion (EDI) action plan.
Recognising culture as key to sustainable economic growth
Creative UK Provocation paper: Culture as Growth Infrastructure.

























Comments
To make a comment about this article, click 'Add a comment' above. Separate your comments from any existing comments by inserting a horizontal line.